10 Metrics and Dimensions You Must Pay Attention to in Google Analytics

Google Analytics metrics and dimensions can help you understand the state of your website and what you need to focus on to foster growth.

Focusing on the wrong metrics and dimensions can slow down your growth and misdirect your marketing efforts and strategies.

Here are 10 Google Analytics metrics and dimensions that you must always pay attention to in order to gain the most out of your website or business visitors.

SCREEN PAGEVIEWS

This metric is the number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted.

This is a very important metric to track, it will help to know if your website is growing. It is the first indicator of your website or business health.

If you begin to see this value dropping from day to day, it is a clear indication that something is not right.

PAGE TITLE

This dimension shows the web page titles used on your site. When paired with the Screen Pageviews metric, it will tell you which pages on your website are bringing the most traffic and which ones are not helping.

Tracking this dimension will help you to know what type of content you must write to attract more visitors to your website.

By combining Page Title and Pageviews, you will have a clear understanding of what you must double down and what you must avoid.

SCROLLED USERS

This metric shows the number of unique users who scrolled down at least 90% of the page. It is one of the most important metric to track.

It will help you where you must place the most important information on your most for many users to see it.

If there is an important message that you put towards the end of your page, tracking this metric will help to understand whether users see it or not.

If you find that the number of Scrolled Users is very small for your website, you should consider putting the most important information that you want people to see at the beginning of your web pages.

TOTAL USERS

This metric shows the number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.

Tracking the number of users visiting your website will help you to know how much impact your business, product, or content has.

You should also make sure to track NEW USERS, this will help you to understand how much new audience you are pulling to your business or website.

The more new users you get, the higher the chance of getting new customers for your product or business.

ENGAGEMENT RATE

This metric is the percentage of engaged sessions (Engaged sessions divided by Sessions). It is one of the most important metrics to focus on.

A higher engagement rate shows that users love or enjoy your product. You must strive for an engagement rate of more than 50%.

This will translate into more than half of the users who visit your website interacting with your content, which can result in shares, sign-ups, or purchases.

Engagement rate is the inverse of Bounce Rate. If your Engagement Rate is 80%, your Bounce Rate will be 20%. Meaning there will be fewer users who do not engage with your content.

The higher the engagement rate, the lower the Bounce Rate, and vice versa.

SESSIONS

This metric shows the number of sessions that began on your site or app. It represents individual interactions users have with your website or app during a specific time frame.

Tracking Sessions helps you understand the overall user activity. You can see how changes to your site affect the number of sessions, making it easier to assess the impact of marketing campaigns, content updates, or user experience improvements.

SESSION DEFAULT CHANNEL GROUP

The session’s default channel group is based primarily on source and medium. It is an enumeration which includes ‘Direct’, ‘Organic Search’, ‘Paid Social’, ‘Organic Social’, ‘Email’, ‘Affiliates’, ‘Referral’, ‘Paid Search’, ‘Video’, and ‘Display’.

This dimension helps you to understand where your traffic is coming from. By tracking this dimension, you will understand which channels you have to focus on to get more traffic.

It will also help you to know how best you can diversify your traffic sources. If 90% of your traffic is coming from organic search, this means that you are using great SEO strategies.

But it also means that you need to improve other channels like organic search or Email. This will reduce over-reliance on one major traffic source.

COUNTRY

This dimension tracks the country from which the user activity originated. It will help you to know which countries visit your website the most.

If most of your traffic is coming from European countries, you may consider creating more content or products that appeal to Europeans.

If most of your traffic is coming from Asia and you are selling a product that appeals more to Americans than Asians, you will have difficulties making sales.

Tracking which countries visit your website the most will help you understand what services, products, and content types you must provide in order to get the most out of your business and your audience.

OPERATING SYSTEM

This dimension tracks the operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows, Android, iOS, macOS, etc.

This dimension will help you to know how best you can optimize your website depending on which operating system your users are using.

For instance, if a significant portion of your users are on Android and iOS, you should prioritize a mobile-responsive design.

BROWSER

Browser is a dimension that provides information about the web browsers users employ to access your site.

By tracking browsers, you can make sure your website is compatible with popular browsers and troubleshoot issues on less common ones.

This ensures a seamless user experience regardless of the browser they use.

Tracking these metrics and dimensions in Google Analytics 4 is crucial for understanding user behavior, improving user engagement, optimizing your content and website, and tailoring your strategies to your audience’s preferences and locations.

This data-driven approach can help drive growth by enhancing user experience, content quality, and marketing effectiveness.

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