5 Marketing Channels to Grow a Lifestyle Business

When you are building a lifestyle business, you are mostly doing it as a solopreneur. This means that you have to handle nearly everything on your own.

From idea, validation, building, marketing, selling, and so on. You can outsource some of these processes, but if you do not have enough money, you will have to do it on your own.

Here are five marketing strategies that you can use to grow your lifestyle business without spending a fortune, I have used some of these to help me get clients for my Spreadsheet side hustle and my apps.

CONTENT MARKETING

Content Marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

By consistently producing high-quality blog posts, videos, podcasts, or social media content related to your niche, you can establish yourself as an authority in your field, build trust with your audience, and drive organic traffic to your website or business.

I have a TikTok and YouTube channel that focuses on spreadsheets (Excel & Google Sheets) and these have brought in Customers for my Spreadsheet side hustle.

If for example, you are a wellness coach, you could create a blog and publish articles on topics such as healthy eating habits, exercise routines, and stress management techniques.

INFLUENCER MARKETING

This strategy involves partnering with influential people in your industry or niche who have a strong following and can promote your products or services to their audience.

Influencers can be bloggers, social media personalities, or industry experts with a loyal fan base.

For example, a sustainable fashion brand could collaborate with eco-influencers who align with their values to promote their clothing line on social media platforms like Instagram or TikTok.

I have not explored this marketing channel much, but I have seen it working for a lot of people and companies.

EMAIL MARKETING

Building an email list and consistently communicating with your subscribers can be an effective way to nurture leads, build relationships, and drive sales.

Email marketing allows you to stay top-of-mind with your audience, share updates, promotions, and valuable content directly in their inboxes.

If you are a personal finance coach, you could offer a free e-book on budgeting tips in exchange for email sign-ups, and then send regular newsletters with money-saving advice and promotions for your services.

If you want to see an example of a newsletter, check out my newsletter THE SNIPPETS which I send out once every week.

STRATEGIC PARTNERSHIPS AND COLLABORATIONS

No man is an island. Partnering with complementary businesses or individuals can help you tap into new audiences and cross-promote your offerings.

This strategy involves identifying potential partners whose products or services align with your target market and finding mutually beneficial ways to work together.

For example, if you are a boutique fitness studio, you can collaborate with a local health food store to offer discounts or special packages to each other’s customers. This is a win-win.

REFERRAL MARKETING

Encouraging satisfied customers to refer your business to their friends, family, or colleagues can be a powerful marketing strategy.

You can incentivize referrals by offering discounts, rewards, or loyalty programs to both the referrer and the new customer.

If you are a building graphic design business, you can offer a 10% discount on your services to any new client referred by your existing customer.

Remember, these strategies are most effective when tailored to your specific business, target audience, and goals.

It’s also important to track and analyze the performance of your marketing efforts to refine and optimize your approach over time.

If you would want to get more insights about building a Lifestyle Business, join my Newsletter The Snippets