Social Media has made selling online very easy. If you have a sizeable audience, you can advertise your goods and at least someone will buy (oversimplified).
In some cases, the advertisements are meant to convince customers to visit your store either physically or online.
But this is not as easy as I put it, much often you can advertise your goods and services and not one sale registered months after months. This is because social media marketing is so involving and competitive.
There are social media marketing campaigns where millions are spent daily by your competitors for visibility to your customers. You are basically competing with the entire world in some cases in your niche.
Thus, you can’t afford to be complacent in this competitive world of marketing. There is one trick I want to share that I have found helpful when you are selling / advertising on social media.
According to Statista, a person spends an average of 145 minutes (2 hours 35 minutes) per day on social media. Entertainment is one of the major reasons for spending this time on social media and advertisements are generally viewed as disturbances to the user unless they address their problem.
Since the world has become so fast-paced, the behavior of users in the aforementioned time is critical to making a sale. People are mostly scrolling through content on social media quickly to get to what appeals to them.
Think of how you spend your time on social media, do you view every post? Or like every page? Or react to every meme? You have preferences and you find yourself scrolling endlessly to get to the content of your liking.
When you come across a post selling a product of your interest, what is the first thing you look for? I bet it’s the price of the product, at least it is for me.
Let’s say you come across the shoe you like; you estimate it to be in a price range of say $50 – $100. Then you check on the post and realize the one advertising did not put the prices, since you are interested, you decide to comment and ask for the prices. Thankfully the advertiser responds but says inbox me for the price.
Well since you are still interested in the shoe, you decide to inbox, the advertiser responds, $300 is the price, you try to negotiate, he would only sell it for $290.
Your estimation was in the price range of $50 – $100, the deal fell off, you move on and look elsewhere.
But think about it for a moment, wouldn’t the advertiser have saved you more time by putting the price on the post? If the price was there, you would have known whether you wield the negotiation power or not.
Your time has been wasted, and remember time is (any way you get it).
The truth is, as the one selling/advertising on social media, make sure to put the price of your product. This trick will serve you a lot of time and energy.
When people inbox you, you will know that they are close to buying your product since they have seen the price already otherwise they would have just past scrolled your post.
This trick will not flood your inbox or comments section with people asking for the price, it will serve time to respond to your customer’s inquiries. Try it and see for yourself.
Yes, the number of those inquiring about the product in your inbox will reduce but the chance of making a sale will increase.
There are many factors that contribute to a selling point of a product, price is one of the major factors, make sure your advertisement shows the price of your product. Give it a try.