They make $1000 in monthly recurring revenue (MRR) with an analytics SaaS.

Shortimize is an innovative tracking and analytics platform designed specifically for short-form video content across popular social media platforms.

Developed by Jean Gatt and Guillaume, this platform caters to the growing demand for insights into TikTok, Instagram Reels, and YouTube Shorts performance.

At its core, Shortimize offers a user-friendly approach to analytics.

Users can effortlessly track their accounts or individual videos by simply inputting a URL.

This simplicity is coupled with powerful features, including:

• Comprehensive tracking across multiple platforms (TikTok, Instagram Reels, YouTube Shorts).

• AI-powered video analysis for deeper insights.

• Data visualization tools to present complex information in an easily digestible format.

The platform’s primary goal is to empower content creators and businesses with the data they need to make informed, data-driven decisions about their short-form video strategies.

By providing a centralized hub for analytics across different platforms, Shortimize fills a crucial gap in the market for businesses looking to optimize their presence in the rapidly evolving world of short-form video content.

REVENUE

Shortimize has demonstrated impressive growth, recently achieving a significant milestone of $1,000 in Monthly Recurring Revenue (MRR) in July.

This achievement is particularly noteworthy in the competitive SaaS landscape, where many startups struggle to gain traction.

The platform’s revenue model is based on recurring subscriptions, a common approach in the SaaS industry.

This model provides several advantages:

Predictable income: Monthly subscriptions offer a steady, foreseeable revenue stream.

Scalability: As the user base grows, so does the recurring revenue.

Customer retention focus: The subscription model encourages continuous improvement to retain users.

Shortimize’s ability to attract and retain paying customers, including notable companies like Tapilo, tiiny.host, Partiful, Autopilot, amo, Playbite, Bitesight, and Play the Hype, speaks to the value it provides in the analytics space.

MARKETING/DISTRIBUTION

Jean and Guillaume have employed a multi-faceted approach to marketing and distributing Shortimize:

Social Media Presence: The founders actively share their journey on Twitter, providing regular updates about new features, revenue milestones, and insights relevant to their industry.

This transparency helps build authority and trust within their target community.

Content Marketing: By sharing valuable insights about the short-form video landscape, they position themselves as thought leaders in the space, attracting potential users who are seeking expertise in this area.

Product Hunt Launch: Shortimize was launched on Product Hunt, a popular platform for discovering new products.

This strategic move increased exposure to a tech-savvy audience and helped acquire new users.

Word-of-Mouth: The platform’s adoption by well-known companies serves as social proof, likely contributing to organic growth through recommendations within professional networks.

Feature Updates: Regular announcements about new features keep the product fresh in users’ minds and demonstrate ongoing value, encouraging both retention and new sign-ups.

This diverse marketing approach, combining thought leadership, transparency, and strategic platform use, has helped Shortimize gain visibility and credibility in a competitive market.

KEY TAKEAWAYS

Solve a Specific Problem: Shortimize addresses a clear need in the market – analytics for short-form video content across multiple platforms. Identify and focus on solving a specific problem in your niche.

Embrace Transparency: Sharing your journey, including successes and challenges, can help build a community around your product and foster trust with potential customers.

Leverage Existing Platforms: Utilize platforms like Product Hunt and Twitter to increase visibility and connect with your target audience.

Focus on User Experience: Shortimize’s ability to track content with just a URL demonstrates a focus on user-friendly design.

Prioritize simplicity and ease of use in your product.

Adapt to Market Trends: By focusing on short-form video, Shortimize capitalized on a growing trend in social media.

Stay attuned to industry trends and be ready to pivot or expand your offering accordingly.

Build for Scalability: A SaaS model with recurring revenue provides a foundation for sustainable growth. Consider how your product can generate predictable, recurring income.

Showcase Social Proof: Highlighting adoption by reputable companies can significantly boost credibility and attract new users.

Continuous Improvement: Regularly updating features and sharing these updates keeps your product relevant and demonstrates ongoing value to users.

By following these principles, developers can increase their chances of success in the competitive SaaS market, potentially achieving and surpassing the kind of growth Shortimize has demonstrated.

You can follow Jean Gatt’s journey on Twitter or you can try out Shortimize here.