Desmond makes $11,000 per month with an app that helps users to reset their lives.

Rise is an innovative tool, developed by Desmond, it is designed to help users reset their lives and find purpose.

The core offering of Rise is a tailored 66-day program aimed at individuals seeking purpose and a fresh start in life.

This unique 66-day program sets Rise apart in the crowded marketplace of personal development apps.

Currently, Rise is available as an iOS app, with an Android version in development.

This strategic decision to launch on iOS first allowed the developers to refine the app based on user feedback before expanding to other platforms.

REVENUE

Rise’s revenue growth story is nothing short of impressive. The app currently generates $11,000 per month, a figure that speaks volumes about its value proposition and user adoption.

What’s particularly noteworthy is the speed of Rise’s revenue growth:

• It took just 23 days for monthly revenue to grow from $2,000 to $5,000.
• The next milestone, from $5,000 to $10,000 monthly revenue, was achieved in 31 days.

This rapid growth trajectory suggests that Rise has found a strong product-market fit and is effectively monetizing its user base.

MARKETING/DISTRIBUTION

The marketing strategy behind Rise’s success is multi-faceted and leverages both organic and paid channels:

Twitter Engagement: Desmond, the app’s developer, uses Twitter as a platform for sharing updates about Rise.

He provides transparent insights into the app’s journey, including: revenue figures, new feature announcements, marketing strategies, and challenges faced

This approach helps build trust and authority in the niche, attracting potential users.

Instagram Marketing: Rise also has a presence on Instagram, where Desmond shares Reels.

Video content can be particularly effective in demonstrating the app’s features and benefits, potentially reaching a different demographic than Twitter.

Meta Ads: To supplement organic growth, Rise utilizes Meta’s advertising platform. This paid strategy likely helps in reaching a broader audience and acquiring users at scale.

KEY TAKEAWAYS

Solve a Real Problem: Rise addresses a genuine need for personal development and life reset. When developing an app, focus on solving real problems that people face.

Start with One Platform: Launching on iOS first allowed Rise to refine its product before expanding.

This approach can help manage resources and improve the product based on initial user feedback.

Transparent Growth Journey: Sharing the ups and downs of your app’s journey can help build a community around your product. Be open about your successes and challenges.

Multi-Channel Marketing: Utilize a mix of organic social media engagement and paid advertising to reach different audience segments.

Rapid Iteration: The quick revenue growth suggests that Rise is constantly improving based on user feedback.

Be prepared to iterate rapidly based on user needs and market response.

Focus on Retention: A 66-day program inherently encourages user retention. Think about how your app can create habits or long-term value for users.

Milestone Celebration: Publicly celebrating milestones (like revenue growth) can create buzz and credibility for your app.

The story of Rise demonstrates that with the right idea, execution, and marketing strategy, it’s possible to create a successful app that not only generates significant revenue but also positively impacts users’ lives.

As the app continues to grow and expand to new platforms, it will be exciting to see how Rise evolves and what new lessons it will offer to the developer community.

You can follow Desmond’s journey on Twitter or you can try out Rise here.