Solopreneurship for Software Developers

This boring website makes $25,000/month

We often hear about complex platforms with sophisticated features generating substantial revenue.

However, sometimes the most unassuming, straightforward websites can be surprisingly profitable.

Let’s explore how a seemingly basic text conversion tool has turned simplicity into a lucrative online business.

ConvertCase.net is the epitome of simplicity in web design and functionality.


This website has one main functionality and does it well: it converts text from one case to another.

Need your text in UPPERCASE? Want to transform it to lowercase or Title Case? ConvertCase.net handles these simple text transformations with ease.

Despite its basic premise, this website has achieved remarkable success.

Convertcase also has many other text and image tools that helps to bring a lot of traffic. Some of these tools include font generators, image conversion, reverse text generator, mirror text, unicode text, etc.

ConvertCase.net generates approximately $25,000 in monthly revenue—an impressive figure for such a straightforward service.

Impressive Traffic Numbers

Here are some of the website’s stats according to Semrush:

  • 5.52 million monthly visits
  • Global rank: 13,233
  • US country rank: 8,089
  • Authority score: 55
  • 1.51 page views per visit
  • 8,335,200 total page views

These numbers demonstrate that even in our complex digital landscape, there’s significant demand for simple, focused tools that solve specific problems.

Monetization Through Advertising

ConvertCase.net’s revenue model is straightforward: advertising.

Using an ad calculator with a conservative $3 dollar Page RPM, the website makes $25,000 per month. Amazing right?

This approach allows the website to remain free for users while generating significant income for its operators.

The monthly revenue of $25,005.60 is a testament to how effective this model can be when combined with high traffic volumes.

Lessons for Entrepreneurs

The success of ConvertCase.net offers several important lessons for aspiring web entrepreneurs:

  1. Solve a specific problem: Focus on doing one thing exceptionally well rather than trying to be everything to everyone.
  2. Embrace simplicity: Users appreciate straightforward tools that work without complexity or learning curves.
  3. Prioritize utility over flashiness: A useful tool doesn’t need bells and whistles to attract users.
  4. Understand your audience: Recognize that many people need basic text conversion tools for various purposes, from coding to content creation.
  5. Execute flawlessly: Ensure your simple tool works perfectly every time users need it.

ConvertCase.net proves that sometimes the most successful online ventures aren’t the most complex or revolutionary.

By focusing on a single, useful function and executing it well, this website has built a substantial audience and impressive revenue stream.

The next time you’re brainstorming internet business ideas, remember that solving a simple, common problem can be just as profitable as creating the next revolutionary platform.

Sometimes, boring and simple is exactly what users are looking for—and they’re willing to visit in numbers that translate to significant advertising revenue.