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Cognos vs Power BI | Popularity, Salary, Pricing, Features, and Applications
Business intelligence (BI) is the process of gathering, analyzing, and presenting data to help businesses make better decisions.
BI tools can help businesses track their performance, identify trends, and make predictions.
IBM Cognos and Microsoft Power BI are some of the many BI tools available on the market.
Cognos Analytics is a long-established BI tool that is known for its power and scalability. It is a good choice for large enterprises that need a comprehensive BI solution.
If you’re looking for a highly customizable, web-based platform with a strong focus on security, Cognos may be the best choice for your business.
On the other hand, Power BI is an easy-to-use, interactive BI solution offered by Microsoft.
Power BI is a collection of software services, apps, and connectors that work together to turn unrelated sources of data into coherent, visually immersive, and interactive insights.
If you are looking for an intuitive, user-friendly platform that integrates seamlessly with other products, Power BI may be the better choice.
Comparing Business Intelligence tools and choosing which one to learn or use can be tricky.
There are many factors to consider in order to choose the right BI tool for the job you want to do.
Popularity, opportunities, types of projects, salaries, resources, learning curve, etc. are some of the factors that many people consider when comparing BI tools and choosing which one to learn or use.
Here are some of the comparisons and considerations you should make when choosing to learn a new BI tool.
COGNOS VS POWER BI POPULARITY
Comparing the popularity of BI tools is not an easy task because each tool is different and they all seek to solve different problems.
Plus, other tools have been around for a longer time than others, giving them more time to be tried and tested, so, bear that in mind.
If you want to use a BI tool solely for its popularity among users, you should use Power BI over Cognos Analytics.
Generally, Power BI is more popular than Cognos Analytics. Power BI is among the top go-to platforms for Business Intelligence and Analytics.
According to the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms, Microsoft is positioned as the leader in this space.
COGNOS VS POWER BI SALARIES
Another popular criterion that many people use to compare BI tools and as an incentive to learn a new tool is salary.
Salaries for analysts differ from one company to the other and from one country to the other.
Experience is another factor that comes into play as far as salaries are concerned.
The more experience you have with a certain technology or BI tool, the more likely you are of getting a higher salary.
Whether you want to hire data analysts or you want to get a job as a data analyst, you need to understand which tool fetches a high salary.
Generally, Cognos Analysts get higher salaries that Power BI analysts.
According to Glassdoor, Cognos Analysts with 1 – 3 years of experience in the United States get an estimated total salary of $123,216 per year.
On the other hand, Power BI Analysts with 1 – 3 years of experience get a total salary of $101,501 per year, about $21,700 less than Cognos Analysts.

So, if you are looking to hire Analysts, you must bear in mind that Cognos Analysts will be expensive to hire.
If you are a data analyst looking for a high-paying BI tool, you must learn Cognos Analytics.
However, it is worth noting that there are not as many Cognos opportunities as there are Power BI ones.
COGNOS VS POWER BI WHICH ONE IS EASY
Power Bi is very easy to use than Cognos Analytics. Power BI is highly intuitive and user-friendly, which means it can be used by both technical and non-technical users.
Power BI is designed to be self-service, meaning that users can create and share reports without the need for IT assistance.
Cognos, on the other hand, has a steeper learning curve and requires some technical expertise to use effectively.
Cognos can be more complex to use, especially for users who are not familiar with BI tools.
COGNOS VS POWER BI PRICING
Power BI is more affordable than Cognos, which makes it a great choice for smaller businesses, businesses on a budget, and large businesses.
Power BI has a free plan suitable for personal use. With this plan, you will not be able to share your reports with others.
If you want more functionality, Power BI offers a Pro plan which starts at $13.70 per month per user.
Power BI also has a Premium plan at $27.50 per user per month. A free trial is also available for all Power BI Plans.

On the other hand, Cognos Analytics does not have a free plan. The most basic plan starts at $10 per month per authorized user.
Cognos Analytics also has a 30-day free trial to help users try the platform for free before they commit.

COGNOS VS POWER BI FEATURES AND APPLICATIONS
COGNOS ANALYTICS
Cognos offers a wide range of features and capabilities for data analytics and reporting. It can handle more complex data sets and perform more advanced analytics.
Cognos has been around for a long time and is considered a mature platform. It offers features such as
- Data Integration,
- Data Cleaning
- Scorecarding
- Reporting,
- Analytics,
- Dashboarding,
- Collaborative planning,
- Monitoring of events and metrics,
- Predictive analytics, and more.
Cognos is highly customizable, which means it can be tailored to meet the specific needs of a business.
Additionally, Cognos has a strong focus on security, making it a great choice for businesses that need to keep their data secure.
Cognos Analytics is used by many companies such as Lindt, L’Oreal, Mueller Inc, IBM, Kai Ming, Alliant Energy, Elkjop Norway, and many others.
POWER BI
Power BI offers a range of features to help businesses make sense of their data, including data visualization, reporting, and analysis.
Power BI is highly intuitive and user-friendly, making it easy for users to create reports and dashboards without the need for technical expertise.
Additionally, Power BI integrates seamlessly with other Microsoft products, such as Excel, SharePoint, and other Microsoft Power products.
With Power BI, you can connect to many data sources such as Excel, Online Databases, Online services, PDF, CSV, XML, JSON, Power Platforms, Azure, Spark, and many others.
Power BI is used by many companies such as Grand Thornton, Swiggy, Fairlife, Hendrick Motor Sports, Pwc, Humana, Heathrow, Vodafone, HP, T-Mobile, Air Astana, Chevron, and many others.
SHOULD I USE COGNOS OR POWER BI
Once you have compared the BI tools and evaluated all the factors, you can choose which tool to learn depending on the factors that are on your side and what you want to build.
If you are looking for an affordable, intuitive, user-friendly platform that integrates seamlessly with other products, Power BI may be the better choice.
If you’re looking for a highly customizable, web-based platform with a strong focus on security, Cognos may be the best choice for you.