He made $10,700 helping users track Intermittent Fasting

Vladimir Khuraskin is a developer of an iOS app BodyOK. BodyOk is a simple and handy intermittent fasting tracker.

BodyOK helps users with Intermittent fasting tracking, weight monitoring and adding notes, water tracking, notifications about the start/end of fasting and food window, detailed history and analytics, fasting schedule, weight sync with Apple Health, and an App for Apple Watch.

MONETIZATION: HOW BODY-OK MAKES MONEY

Vladimir made $10,700 in 6 months (January – June 2024) with BodyOk, and the current monthly recurring revenue (MRR) is $1,039 (June 2024).

BodyOk makes money through the app store in-app subscriptions. There are three subscription tiers available, namely: monthly, 3 months, and yearly subscriptions. 

MARKETING AND DISTRIBUTION: GETTING NEW USERS

The important part of any app’s success is marketing and distribution. While many indie developers spend all their energy on app development and none on marketing, successful indie developers know that marketing and distribution are the key ingredients to app success.

Vladimir Khuraskin has two main marketing and distribution channels for BodyOK: Twitter and ASO.

TWITTER: Vladimir promotes BodyOk on his personal Twitter account, he shares his ups and downs, new features, revenue, the number of downloads, number of active users, and more.

This transparency helps to build trust and a loyal following. Some of the people following his journey on Twitter end up downloading the app and converting to paying users.

Vladimir also has a dedicated BodyOk Twitter account where he shares the app’s features and updates.

APP STORE OPTIMIZATION (ASO): BodyOK ranks very high in the App Store for keywords related to Intermittent Fasting in the health and fitness category.

App Store Optimization is hard and takes time, but once you get the hang of it, you will be able to get a lot of free organic traffic, which means more users for your app and more paying users ultimately.

You can follow Vladimir’s journey on Twitter or you can try out his app on App Store